- Site Design and Development
- Site Design
A captivating web presence starts with a great design. We work together with outstanding local designers and strive to create robust sites that not only visually represent a client's business, but also attracts users by using a clear message. Keep in mind, designing doesn't end with just the graphics! Content layout, navigation, and an appealing user interface are important aspects of an outstanding web design. Users should find the site easy to navigate and the design should highlight and enhance the overall message. From start to finish, we'll work with you to build a site design that fits your budget, your needs, and ultimately compliments your business.
When it comes time to build out your site, you are in good hands with us! Without getting too technical, we have worked with a wide range of web technologies from PHP to ColdFusion. We'll architect your site using the latest in web standards and build it in a way that is supportable and easily maintainable. From the database to the web server, we have the experience to bring your vision to life. Need a custom web application? Contact us and we will put together a quote to build a site that suits your specific needs.
- Site Evaluations and Renovations
Site Evaluations and Renovations
Is your current website not working for you? Is it in need of a renovation? Not sure what the problem is? Or are people not stopping by to visit?
We can analyze your current site to determine if it suits your business and meets all the needs of your customers. Starting with a usability study, we'll evaluate your site's content and message to see if it is purposefully communicating or if it is aimlessly losing your audience and leaving users confused. From there, we'll examine your site's access report and give you insight on how people are actually using your site. Based on these findings, we can recommend the best course of action in getting the most user traffic for your online bucks!
If you don't need an entirely new site, maybe just a few strategic adjustments are needed to modernize and improve. We can work within your budget to get your site back on track and working for you!
Imagery is an important way to convey your message online. Whether it's product photography or photos of your business or team, a picture quickly tells a story about you. We are experienced in both photography and image editing and can help you create the right imagery to represent your business and convey your message. Sometimes people need to see to believe, and we can provide the photographic work to bring your business alive online!
- Content Management
We believe that nobody knows your content better than you do. That's why we specialize in implementing affordable content management systems that allow you to control your website. There is nothing worse than feeling like you are being held hostage by a developer when all you need is a few wording changes or perhaps a new page. When your site is powered by an effective content management system, it empowers you with the freedom and flexibility to make updates and changes at any time. This not only saves you time, but saves money too. Above all, your site stays updated, fresh, and always under your control. Keep in mind, content is king on the web because it drives how people find your site and ultimately how you get known.
We are experienced in implementing and customizing a variety of content management systems including affordable open source systems (like Wordpress and Joomla) to small enterprise systems complete with workflow and content personalization. Let us help you to find the right solution for your business.
Ready to put your products for sale online? We're ready to help you get started! We understand that every business is different when it comes to selling anything online and that it's crucial to select the right e-Commerce platform to fit your needs and budget. We've successfully worked with a variety of online sellers including small businesses with few products and specialty businesses with very unique and specific needs. In doing so, we've implemented a variety of platforms including AbleCommerce, X-Cart, Magento, and more. If you are new to online retail, we will walk you through the process of setting up your merchant account and credit card gateway and train you how to take and process orders online.
- SEO and Marketing
- Search Engine Optimization
Search Engine Optimization
Building a website with search engines in mind is essential. In today's competitive, online world, this is a major way customers find you. Not only do you want to have a game plan when creating content, but it's important to have developers that understand the principals of SEO and build your site in a way that highlights and enhances important keywords and phrases to make sure you are noticed by search engines. We can not only build a strategy for you, but create your site in a way that focuses on search engine traffic. We can also evaluate your existing site to see where you may be falling short, make changes, recommendations, and additions which will then lead to an improvement of your rankings.
There are no guarantees in search engine optimization (be weary of companies making such claims) but, Orlando Web Consulting will work with you to help you understand how to improve your rankings and focus on key terms that will drive more traffic to your site. SEO is an ongoing process and we will be there to support you along the way.
- Social Media
Getting your business known on social media sites can be daunting! Everybody has hopes of going viral, but in reality, you can spend lots of time and effort on social networks with little monetary returns. To add to the confusion, not every social network lends itself to every business type. For instance, Twitter and Facebook can be great for word-of-mouth, while Foursquare is more for location-based promotions and Groupon is more for local discounts. Let us help you decide upon a social media strategy that most effectively appeals to your target audience.
- Online Marketing
What's the benefit of a website if nobody visits it? Let us help you get your site known! Targeted advertising through services like Facebook ads and Google Adwords can boost your traffic and increase your business's curb appeal. Let us design a strategy for you. We can build your campaign from landing page, to demographic targeting, to text and graphical ad placement. We can manage the campaign for you, or train you on the ins and outs of online advertising so you can manage it independently and on your own. Of course, we will always be available to support you and help you along the way.